London Fashion Week – So Human Show
London Fashion Week 2022, our amazing team of tutors were invited down to London Fashion Week to help take part in two shows. The first show was for the brand SoHuman where the team was led by our very own Brand Trainer and Lead Tutor, Rachael Melrose as the key artist and Charlie McGuire as the assistant key artist. Rachael had the duty of ensuring all the artists stuck to the brief that was given and delivered very natural skin makeup with a pop of colour on the eyes and kept it within the timeframe of 30 minutes. While speaking with Rachael, I asked her what her favourite part was.
“My favourite thing about being the key artist was having that responsibility of being in charge of the team. I really enjoyed being the person to check everything off before the show.” Karen Wong
Charlie also had her duties as the assistant key artist and was responsible for not only doing her own model’s makeup, but also the touch-ups between each show and the touch-ups needed between the costume changes.
Stephanie Ferry, Lois Barclay, Alice Dickson & Paulina Siembor were also assisting at the LFW 22 Sohuman Show.
The SOHUMAN BRAND
SOHUMAN is a fashion activism platform that allows us to be social entrepreneurs, based on three fundamental pillars that are radical transparency, exceptional quality, and ethical factories. For these reasons, it is why we shown in our website all of our factories, which have undergone a prior quality control process before signing any agreement. Regarding how the idea came about, Javier Aparici who after spending time working in different financial corporations, decided to pursue a different path in his career doing what he likes the most, designing with a cause.